We find
growth
IN
IN
challenging
markets
Revenue advisory, digital marketing agency, strategic consultancy. Commercially minded, creatively inclined, growth motivated.
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We speak human
Services
Your organisation needs a flexible way to partner. For some companies, it's a full agency support model. For others, it's a low-touch safety net for their in-house digital team. We offer three distinct engagement models.
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Advisory
There is no shortage of market revenue and profitability available, but accessing this growth poses a challenge for businesses. As a strategic revenue advisory, our team of senior marketing leaders brings extensive experience with global and national brands. We dive deep into the business, understanding your market and customer. By distilling human truths, cultural norms, product strengths, and brand perceptions, we guide you in making the choices necessary to succeed.
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Agency
You might be accustomed to narrow, single-minded digital marketing that fixates on siloed vanity KPIs and reacts based on spreadsheets and platforms, often chasing its own tail. In contrast, we represent the antithesis of that approach: strategic, human-led marketing delivered creatively and digitally. We collaborate with growing brands to elevate their digital paid media, SEO, content, and social media. By blending modern digital tactics with classic marketing fundamentals—such as the 4Ps, market orientation, creativity, and brand building—we focus on strategies that truly enhance business P&Ls.
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Flexible Support
Brands are in-housing their digital marketing to reduce costs and gain control. However, this shift can lead to risk: overspending, mis-hiring, and strategic myopia. Our lower-touch support model offers the best of both worlds: you develop internal capability while benefiting from the expertise of an external partner.We provide on-demand firepower and valuable perspectives whenever needed. This flexible approach allows you to navigate the complexities of digital marketing effectively, ensuring sustainable growth and improved performance.
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$185m
Digital media managed
35%
Average effectiveness lift
10yrs
Minimum team experience
The
team
Luster is new on paper, but old in experience. Each member of our team has a minimum of a decade of experience in marketing, advertising, or digital. Established in 2023, we’re based in the Valley in Brisbane, and co-located with our sister brand and digital creative agency, Type + Pixel. We partner with clients in education, tech, professional services, and NFP, on marketing strategy, consumer insight, CX, digital media, SEM, creative, and SEO.
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Our
REVIEWS
REVIEWS
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REVIEWS
VIDAN SAYS
1/3
Luster has seamlessly integrated with our in-house team. They have been flexible, responsive, and always lean in that extra bit to ensure our projects run smoothly.I'm no longer apprehensive about taking leave, as their proactive monitoring and adjustments ensure continuity in performance. I wholeheartedly recommend Luster for their expertise, reliability, and support.
TODD SAYS
2/3
I've seen a lot of agencies push a product, channel or message because it's the new thing. Or on-trend. The team at Luster is more interested in trying to understand the consumer's point of view and will get creative to unpack the real problems, challenges and barriers that exist in order to get to the heart of the problem. If you’re just looking for an agency to validate your own ideas or thinking - these guys probably aren't for you.
NAOMI SAYS
3/3
Thank you so much for your work and support on Rumour Has It – your calm and considered approach has been so appreciated on this wild national tour ride. Really grateful for your camaraderie!
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we Get
what
you’re feeling
We’re not hitting our growth targets.
We’re not hitting our growth targets.
We need customers to be more loyal.
We’re too reliant on Google & Facebook.
We think we’ve got our media mix wrong.
We’re not investing in strengthening our brand.
Our CX isn’t as good as our competitors.
We need to quickly find new revenue.
Our target customer is getting older.
Our brand health is in decline.
Our brand health is in decline.
Contact LUSTER today
Lets chat
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